CAN Active MOVEMENT visualizes privacy-compliant, aggregated, and anonymized movement data on an interactive national map, showing how residents actually use parks and recreation spaces in near real time. Usage patterns and trends are broken down by hour, day of week, and month, with historical data available back to 2022 across communities throughout Canada — turning foot traffic into a measurable, comparable dataset.
With CAN Active MOVEMENT, organizations can identify peak and under-utilized times, optimize staffing and operating hours, and evaluate the impact of programs and seasons. It supports data-informed planning and council reporting, and strengthens operational efficiency with evidence drawn directly from how spaces are used, rather than assumptions.
Price: FREE
Add-ons
Activity Trends
Activity Trends lets organizations track a custom 100x100m region of their choosing — a specific park, trail, or facility — through a personalized dashboard that combines multiple priority areas. It provides ongoing trend tracking and performance comparisons over time, with simple monthly email updates highlighting key changes, so you can monitor priority sites, measure the impact of programming or infrastructure upgrades, compare neighbourhoods, and track equity in access without manual analysis.
Price: Starting at $2,000 per year
Visitor Reports
Visitor Reports deliver a detailed profile of a single site: reliable visit estimates by day, week, month, or year, unique versus repeat visitation, time-of-day and day-of-week patterns, dwell time, visitor origin, entry/exit points, and direction of travel. They’re built for teams that need to demonstrate the return on investment of a specific site — for capital planning, tourism and destination strategy, site design and wayfinding, or sponsorship and partnership proposals. Bulk discounts and customization are available on request.
